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"We want to change the fashion industry for good"

The Team

The fashion industry - the second most polluting in the world - is damaging the planet and exploiting people. It’s not sustainable. To tackle climate change and inequality demands drastic change.


We believe the only way to create ethical clothing, make fashion fairer and regenerate the Earth is through a radical systemic redesign.


Building decentralised communities which are self-sufficient and self-organising supply chain micro ecosystems. An innovative business model to deliver high quality, small batches and low waste.

Introducing Labl.

We are always looking for new great minds to join our team. 

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Isaac Waithaka is a strategic and talented entrepreneur adept at implementing and executing creative solutions to social problems. As co-founder of Labl he will be developing partnerships with producers in Kenya.

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Mart Veeken is co-founder of Labl. He drives the team with an unwavering vision. After founding a successful consultant company Ink Strategy in 2012 Mart moved his energy towards this new venture in 2019. 

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Tristan Ozero is the integrator and operations manager at Labl.  He co-founded Labl in 2019 and is helping build a team to drive the company forward. Working hard beside Mart Veeken for the last 10 years. 


Catherine Muriuki has a wealth of experience in Fashion design coupled with enthusiasm and dedication to success. As Labl's production manager she is adept at working on design of various clothing pieces. She performs well in a fast paced and deadline driven business environment.

Our Advisors

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Pieter de Haes has 30 years experience in the financial industry. CEO of ING Bank Hungary, board member of ING Netherlands. Currently he is involved in several startups, crowdfunding and corporate finance. 

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Rob Steijn has spend the last 25 years in developing countries supporting water management projects. Every great idea needs a backbone of experience. Rob provides Craft with legal support.


Patrice Riemsdijk has comprehensive experience in intercultural talent and leadership development. Patrice acts as an advisor in the domains of marketing, communications and sustainability.

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