We are always looking for new great minds to join our team. 

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Mart Veeken is the founder of Labl. He drives the team with an unwavering vision to help pave the path towards financial inclusion. After founding a successful consultant company Ink Strategy in 2012 Mart moved his energy towards this new venture in 2019. Mart is a blockchain programmer. 

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Lara Smits is a designer and building engineer, specialized in sustainability and building physics. Within Labl she is involved in the design process of the factory building, making sure the factory is going to be a sustainable building with a healthy and comfortable indoor climate.

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Tristan Ozero is the integrator and operations manager at Ink Strategy. He co-founded Ink Strategy in 2012 and is helping build a team of professionals to drive the concept. Tristan has been importing handcrafted products from Morocco for the last two years.  

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Isaac Waithaka is a strategic and talented entrepreneur adept at implementing and executing creative solutions to social problems. A solid leader who is highly analytical in implementing comprehensive strategies that lead to measurable results. He will be developing partnerships with producers in Kenya.

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Hannah Klunder is conducting research in a partnership between Tu Delft and Labl. Her thesis will be completed in a period of 6 months and will focus on a broad context mapping of the end users in developing countries.

Our Advisors.

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Pieter de Haes has 30 years experience in the financial industry. Amongst others he was active in aerospace, off-shore and shipping finance. CEO of ING Bank Hungary, board member of ING Netherlands during the merger of Postbank and ING bank as well as manager of an international strategy project. Currently he is involved in several startups, crowdfunding and corporate finance. He has an LLM from Amsterdam University and an MSc from Europe institute. Further education a.o. at INSEAD.

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Rob Steijn has spend the last 25 years in developing countries supporting water management projects. Every great idea needs a backbone of experience. Rob provides Craft with legal support.


Patrice Riemsdijk has comprehensive experience in intercultural talent and leadership development. Patrice acts as an advisor in the domains of marketing, communications and sustainability.

The Team.

Labl has a team of hand picked specialists  provides us with the right expertise to launch new iterations every week. Every week our team meets to test product developments and assumptions.  We operate in a strategically chosen landscape of increased awareness for handcrafted products, explosion of online retail transactions, and endless efficiency and transparency opportunities by the blockchain technology; our team mimics these trends.